Maryland Athletics hires former Terp, extends partnership with Blueprint Sports

Ahmed Ghafir
May 6
3 min read

Despite no permanent athletic director in place, Maryland Athletics made an important announcement on Tuesday morning with one former student-athlete rejoining the university in an official capacity.

Mandy Allendorfer, a former Maryland softball player and marketing director at the Boras Corporation, is returning to Maryland as athletics as the new executive director of One Maryland. “I chose Maryland for a lot of reasons,” Allendorfer said back in 2021. “The beautiful campus, the good academics, but Maryland softball was still fairly new at the time and the idea of building the program was very exciting for me.”

Maryland also announced a “multiyear partnership extension” with Blueprint Sports, who first became the operator of One Maryland Collective back in 2023.

The news comes one day after Colleen Sorem, currently the interim athletic director, was appointed to the NCAA Division I Women’s College Basketball Committee.

Full release:

COLLEGE PARK, MD – Maryland Athletics and Blueprint Sports have named Mandy Allendorfer the new executive director of One Maryland, the official NIL (name, image, and likeness) entity supporting Terp student-athletes. Allendorfer will lead the Terps’ efforts in the new era of NIL partnerships, events, and media opportunities for all Maryland student-athletes across 20 sports. The parties also announced a multi-year partnership extension that establishes Blueprint Sports as the internal NIL marketing agency for Maryland Athletics, helping solidify the Terps’ position as a leader in the hyper-competitive NIL marketing and sponsorship space.

Allendorfer assumes the new role after serving as the Director of Collegiate Partnerships for Athletes First, an NFL agency representing elite players, coaches, personnel and broadcasters, where she represented, among others, former Terp quarterback Taulia Tagovailoa. Prior to that, Allendorfer worked for 18 years for super-agent Scott Boras at the Boras Corporation as the Director of Strategic Marketing and Collegiate Partnerships and other roles. Allendorfer is herself a former Terp student-athlete, competing in softball from 2000-03, with a career batting average of .429 and a perfect 1.000 fielding percentage.

“It is the professional and personal honor of a lifetime to return to Maryland in this new role, just as the University deepens its partnership with Blueprint Sports,” said Allendorfer. “As a former Terp student-athlete, this opportunity is deeply personal. I'm passionate about creating pathways for our athletes to thrive on the field, in the classroom, and now in building their personal brands. Together, we'll ensure Maryland is at the forefront of NIL innovation and athlete empowerment.”

“We are building a best-in-class NIL ecosystem here at Maryland,” said Brian Ullmann, Deputy Athletics Director. “We are excited to extend our partnership with Blueprint and are thrilled to bring Mandy back into the Maryland family. Her hire is a home run.”

“We are proud to extend our partnership with Maryland Athletics and its outstanding leadership team,” said Rob Sine, CEO of Blueprint Sports. “From the start, Maryland has demonstrated such forward-thinking leadership in the NIL space, and we’re excited to continue that momentum with Mandy at the helm. Maryland exemplifies the kind of creative, data-driven athletic department we strive to support as we shape the future of collegiate athletics through innovative NIL data and revenue solutions.”

Since 2023, One Maryland has acted as the athletic department’s primary collective, offering NIL opportunities for the more than 500 student-athletes who proudly wear red, white, black, and gold. One Maryland is managed by Blueprint Sports, the industry-leading agency for in-house Name, Image, and Likeness (NIL) technology and services, supporting more than 65 athletic departments nationwide.

For questions, to work with an amazing Maryland student-athlete or to learn about corporate partnership opportunities, visit onemarylandnil.com or contact the One Maryland staff at info@onemarylandnil.com.

About Blueprint Sports

With over 65 athletic department partners, Blueprint Sports is the largest in-house tech and services NIL agency for athletic departments across the country. Blueprint Sports has raised and facilitated over $135 million in Name, Image, and Likeness (NIL) earnings for NCAA student-athletes since 2021. We navigate the complexities of modern college athletics and NIL to provide next-generation, scalable services to Power Four and mid-major athletic departments and conferences across Division I and Division II.

About One Maryland

One Maryland is the official Name, Image, and Likeness (NIL) entity for University of Maryland student-athletes. Fans, sponsors and community members who commit their support to One Maryland are pledging to maximize opportunities for student-athletes to build their brand, earn compensation, and maximize their potential. In addition, One Maryland supporters, sponsors and members gain access to exclusive events, autograph sessions, merchandise, and more. One Maryland is powered by industry-leader Blueprint Sports, the largest internal tech and services NIL agency for athletic departments across the country. For more information visit onemarylandnil.com and follow @OneMarylandNIL on Facebook, Instagram, X and LinkedIn.

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