Maryland Athletics announces launch of Terps NIL Exchange
Maryland Athletics announced an expansion of its NIL operation on Wednesday afternoon after announcing the Terps NIL Exchange, providing a streamlined platform that connects Terrapin student-athletes with businesses, donors, alumni and fans seeking name, image and likeness opportunities, per release.
The exchange is free to both athletes and participating organizations, in addition to being made available to Maryland's 20 varsity sports. Organizations and student athletes can reach an agreement for various NIL opportunities, such as social media promotions, autograph sessions and appearances among others, through the Terps NIL Exchange.
“The Terps NIL Exchange brings Maryland’s NIL opportunities, content and reporting capabilities together within the Teamworks platform student-athletes already use,” said Sean Kelly, Senior Account Executive at Teamworks. “We are excited to expand our partnership with Maryland Athletics and provide Terrapin student-athletes with technology that helps them build their brands, connect with supporters and manage opportunities more efficiently.”
“The launch of the Terps NIL Exchange represents another important investment in the student-athlete experience at Maryland,” said Jason Yellin, Senior Associate Athletic Director/Strategic Communications Officer with Maryland Athletics. “This platform gives our student-athletes a direct and accessible way to build relationships, expand their personal brands and pursue meaningful NIL opportunities with businesses and supporters throughout the region and beyond.”
Via release: Businesses and other interested parties can register for the Terps NIL Exchange at http://umterps.com/exchange. Once registered, users can access a searchable database of participating Maryland student-athletes and filter profiles using a variety of criteria. Registered users can then contact student-athletes directly to discuss potential partnerships.
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